AG Line Blog

You've made it.  You've written and edited your book, designed the cover and had it printed into beautiful volumes that smell wonderful and are just waiting to be sold.  Then you realize that writing and publishing the book is only half the battle. If you want people other than your friends and family to take pity on you and buy...

Editing Your Manuscript Before you move on to the page layout step of your book, you will want to finalize the editing process to keep your costs lower. It is possible to make modifications after the editing phase, but it will cost you, because you will have subsequently entered the phase where your manuscript is in page layout software. At...

If you are going to self-publish your book, it is critical that your book's cover attracts attention, fits within your book's genre and looks good no matter what size it is (due to online marketing and sites like Amazon).  Here are some tips to help you create a book cover that grabs attention: First of all, research other books in...

In this era of social media and online networking and online search, you may not see quite as many brochures and leaflets being handed out on a regular basis. The business card, however, is still widely used at business networking events and in face-to-face meetings, and they can speak volumes about you and your company. Aside from business cards, services...

Take Your Mailer for a Spin Okay….you made it. You went through all the steps and fulfilled the requirements of each one––from selecting the carrier routes, to filing for an account, to developing your offer, to designing your piece. One more step You’ve done everything necessary to get here and now you have one more decision to make. Do you...

Take Better Aim at Targeted EDDM Markets Unless your product or service is something that every single household can use, you will want to do a little bit of research to determine which carrier routes can give you the best possible return on your EDDM mailer. Zero In First you must consider what type of person is best suited to...

Take These Simple Steps to Prepare Your EDDM Mailer Once you’ve selected your initial carrier route, it’s time to take care of business––the business of preparing your mailer. In this process, you will perform a few easy steps that will then have your pieces ready for delivery to your local post office. Here we go…. 1. First, you’ll open up...

Okay….you’ve determined that an EDDM Mailer is a cost-effective means of getting the word out to your target market. Now, you’ll want to design a piece that not only effectively communicates your message, but also stands out from the other mail. You’ll also want to make sure it adheres to and takes full advantage of USPS guidelines. Here are a...

Once you turn a great idea into a sound working concept, the sky is  the limit. The EDDM Campaign––designed and developed by the Postal Department––is the absolute right product at the right place at the right time for virtually any company or person wanting to reach their closest (or furthest) target markets. EDDM enables you to send bigger mailers to...

If you have a business, by now you've most likely heard of the Every Door Direct Mail (EDDM) service from the US Post Office.  EDDM can be a very cost-effective way to target a certain mailing area with promotional advertising. Using EDDM has several benefits, include: The physical size of the mail piece is larger than most, so it tends...