AG Line Blog

It's an exciting time to be an author. The opportunities to self-publish your book and spread the word about it are practically endless and are limited only by your budget and time. Of course, certain types of books will have a wider audience than others, but if you are interested enough to write your book, there are probably people who...

When making marketing decisions, business owners will often look at direct mail and email as two totally separate things. However, direct mail can be a valuable partner to email campaigns because direct mail can remind people about an email offer they've recently received or prepare them for an email campaign that's coming. Working with a Worcester digital marketing agency can...

The fall trade show season will be starting up soon, and you may be looking at ways to make sure that your investment in participating in the next trade show will be worth it. The following are a few tips to get your booth noticed and make a great impression to the right people. 1. Create a message for your...

Everyone loves to receive gifts, don't they?  And most of us seem to love surprise gifts even more. Think back to a time that someone sent or presented you with a gift that was not for your birthday, the holidays or an anniversary. Wasn't it more memorable because it was unexpected? As a business owner, you have the opportunity to...

If you aren't sure you are getting the most "bang for your buck' with your direct mail campaigns these days, think about mixing things up and doing some testing with different options.  Just like almost anything else, your old tried-and-true direct mail program may need a bit of a change to capture new interest.  Here are some ideas to help...

The relative ease of self-publishing allows anyone with to become an author with both hardcover and ebooks to sell and/or give away. Unfortunately, self-published authors often make mistakes that can ruin the reading experience and even influence readers' opinions about the author, especially if the author is using a book to promote a business or a cause.  Avoid these mistakes...

Businesses today have a myriad of channels to market themselves, from social media marketing to email marketing to blogging. However, even with the availability of these newer channels, a trusted and true tactic is still direct mail. A strategically designed mailer that is sent to a targeted and verified list can be really effective in getting your business noticed among...

You might think that all you need to market your small business anymore is social media and maybe an email campaign.  But, you might think wrong.  Promotional products, also known as "swag" or branded giveaways, still pack a big punch when you need to meet your prospects face to face at a networking event, initial meeting or trade show. Why...

Have you shied away from using direct mail for your small business because you don't have a good mailing list and you think it will be hugely expensive to get one? Over 40 million Americans change their addresses every year, which means that it can be very difficult to maintain an accurate mailing list.  Some of those relocated people and...

Self-published authors have to do a lot of self-promotion to get the word out about their book. Of course, we now have a lot of wonderful social media sites that make this task a bit easier. Most authors go right for Facebook, which is smart, but Twitter is often underutilized. If you have a website or if your book is...